Vision

Wagashi makes the world
peace and smile

Wagashi is a healthy, vegetarian, bean based sweets
which has potential to make people calm, smile and peaceful.
However, it is still seen as a kind of exotic oriental sweets, which is made
by specialized artisans, and the Wagashi industry is very closed and silo.
So, Wagashi World wants to create the world where Wagashi is more
globally and widely penetrated and make the world peace and smile.

Mission

Make Wagashi
Global and Digital

Wagashi World is an international community, a platform for Wagashi.
We aim to support Wagashi lovers, business to have an opportunity
to know Wagashi and better connect each other globally.

Our mission is to raise awareness of Wagashi globally, increase population who enjoy Wagashi on a regular basis, provide information for people to understand it better, provide training to increase Wagashi evangelists, develop new products to be suitable for today’s world, consulting service for Wagashi businesses to further grow and get high presence worldwide.